Measure .jpeg


Measure is a startup that offers drones as a service to corporate customers in the Energy, Telecommunications, AEC (Architecture, Engineering and Construction) and Media industries.  They focus on developing full drone solutions to improve processes at these companies and then sending their own pilots out to the field to perform these services for their clients.  Some examples include capturing live shots for media companies or doing infrastructure inspection. 

Measure does not build it own drones but instead buys them off the shelf and incorporates them with their backend systems and processes.  They are technology agnostic and will use the most optimal products on the market for client's use cases.  Especially unique from a startup perspective is that Measure has a franchise business model to help it quickly cover wide swathes of the country.  

The company is headquartered in Washington D.C and currently has under 100 full time employees.

Why I like Them

I have never quite run across a business model like theirs and I really like the innovation here.  Measure is taking a well established business model of the franchise and combining it with a rapidly advancing technology in drones.  Most startups achieve scalability via software but in this case to scale they need more pilots in the field covering more territory.  The company recognized this and realized in the green field that is drones as a service the fastest way to expand would be to franchise since it requires minimal capital investment.  The drone industry as a whole and demand for its services will continue to grow rapidly (currently globally drones are a $100B+ industry) especially as more autonomy in units is developed and regulations broadened.  Especially huge is what the industry calls BVLOS (beyond visual line of sight) which will allow much faster scaling when regulations allows it commercially.  Measure is at the forefront of these trends and posed to benefit as they take off.

I further like that the company knows who its customers are - it is focused on 4 industries and targets small and medium sized businesses for its services.

Disclosure:  I have spoken to members of the team.



Inturn logo.png


Inturn is a SaaS marketplace platform for brands to sell their excess inventory to retailers.  For sellers, it allows brands to organize, price, and sell excess inventory quickly through privately controlled channels (vital in allowing brands to protect their image). Underperforming products can quickly and easily be sold off to make room for better selling inventory.  This is especially helpful to retailers after holidays when they face high amounts of merchandise returns.  Buyers (such as discount retailers like TJ Max or Ross) are able to search for a brand's excess inventory and easily negotiate.  They are also able to discover inventory they would not otherwise have known about or have access to.  

Inturn earns revenue through subscription fees to its platform and takes a small percentage of each transaction.  The company was founded in May 2013 and is based in New York City.

Why I like Them

As retail becomes more competitive, faster paced, and business models like fast fashion continues to dominate the clothing industry, the ability of a brand to quickly get rid of its excess inventory for the next set of merchandise is vital.  Inventory management is critical for retailers, especially as turnover is faster with consumer taste becoming ever more fickle.  Inturn is the only firm out there offering brands modern software tools for excess inventory management, allowing for a much more efficient market.  Prior to Inturn, manual tools and processes  were used that were slow and created an inefficient market.

On the other side of the transaction, the retailer benefits as off-price merchandise is one area physical retailers are holding their own against eCommerce sales.  Discount retailers saw foot traffic grow in the last several years and forecasters expect discount retail to grow at a much faster pace than the rest of the industry for the next several years.  The trend seems to be that off-price retail is becoming the core business for many retailers such as Nordstrom.

This is an underserved, inefficient B2B process that will continue to grow, positioning Inturn nicely, especially as it expands its platform to other types of consumer products beyond apparel.   

Disclosure:  All information is from publicly available sources, I have not had any contact with a member of the company or its investors.