Trim is a fintech startup that offers an AI personal assistant that improves the financial health of its users. Services include saving automation, spending analysis and automatic budgeting. Its hottest offering is an automated service that negotiates and lowers a user’s bills. Trim does this with subscriptions such as Comcast cable by using AI to look at billing and pricing trends regionally. It’s customers tend to be younger and more tech savvy individuals, mostly in the millennial demographic. Their next set of offerings will be focused on helping solve debt challenges people have, especially around student loans and credit card debt.
Trim has an interesting business model that takes a percentage of what they save their users by negotiating their cable and internet bills.
The team is currently less than 20 people and is based in San Francisco, CA.
Why I like Them
Automation - the team is hyper focused on automating the personal finances of its users. A long term thesis of mine is the growth of more automatic personal finance since the vast majority of people don’t understand and hate dealing with their finances. Trim recognizes this and is investing heavily in R&D to ultimately become a platform that improves user’s financial health.
The team is also laser focused on their users’ needs and their mission of solving people’s financial problems. In finance and fintech in general to often firm’s are offering a service, but not helping the end user actually improve their financial well being. Trim talks to their user’s weekly to target the next products to build that directly helps them solve an issue they need. As expected with this focus, they have strong traction and growth. Even more interesting, they find that their service is very sticky as they deliver a newsfeed of transactions and information via SMS to their users that is very engaging, so much so that most users stop using their banks app.
Disclosure: I have spoken to members of the team.