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Mizzen+Main is a consumer apparel eCommerce startup focused on using advanced performance fabrics to make affordable, high quality, and good looking clothing.  They are constantly pushing the edge on fabric technology.  Currently their fabrics are water resistant, comfortable, wrinkle free, moisture wicking, stretchable, and do not look like normal performance fabrics.  The company primarily sells its products online but has in the last few years expanded to 400+ retail locations and popup locations.

The company is based in Dallas, Texas and currently has around 30 employees.

Why I like Them

Mizzen+Main is following the playbook that has made new consumer companies like Bonobos or Warby Parker such large successes - a reimagining of a long established product that is cool, good looking, and comfortable with an advanced design.  They have a die hard customer base among professional millennial males and have built their brand entirely online with social media.

I also like that the company is experiencing large traction with their biggest challenge their supply chain in order to match the product demand.  I would not be surprised if they are scooped up soon in the large retail and eCommerce war that is being waged between Amazon and traditional retailers currently.

Disclosure:  I have spoken to members of the team.